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In membership-based organizations, the alignment between the Association Management System (AMS) and the accounting platform is foundational.  While this integration is often categorized as a technology initiative, the consequences of misalignment are most visible in financial reporting, reconciliation, and decision-making.

This article outlines four operational indicators that suggest a disconnect between AMS and accounting data.  These reflect systemic breakdowns that compromise financial accuracy, transparency, and performance management.

Revenue Discrepancies Across Departments

Discrepancies in reported revenue between Finance, Membership, Events, or Fundraising are a frequent early signal.  For example, the accounting system may reflect lower earned revenue than program teams expect, or revenue may be recognized in full when it should be deferred over time.

This scenario often leads to rework, strained cross-departmental alignment, and increased skepticism in the reported numbers.

Unreconciled Balance Sheet Accounts

When accounts receivable or deferred revenue balances in the general ledger cannot be reconciled to source data in the AMS, it indicates a structural problem.  Finance teams may attempt to validate balances by exporting AMS reports and reconstructing account activity manually, often without success.

The inability to support core balance sheet accounts with transaction data creates audit risk and undermines internal financial controls.

Missing Segmented Financial Reporting

Many associations struggle to produce department, program, or event-level income statements, even when the underlying operational data exists.  Without financial dimensions such as department, program, project, or event codes flowing cleanly between systems, segmented reporting becomes impossible.

Dimensions provide the context that allows finance teams to answer fundamental questions about cost recovery, margin, and performance by function.  In their absence, financial reporting remains confined to totals, limiting its usefulness to both staff and leadership.

This topic is explored further in the article Improving Association Financial Reporting with Dimensions, which outlines how thoughtful use of dimensions supports transparency, accountability, and strategic analysis.

Manual Reconciliation at Month-End

One of the most telling indicators is the use of spreadsheets as the primary tool for reconciliation.  Month-end close often depends on manual data exports from both systems, followed by comparisons and adjustments outside of any system of record.

This approach is inefficient, error-prone, and lacks audit traceability.  It also absorbs valuable staff time that could be spent on analysis, planning, or oversight.  In some organizations, finance teams act as intermediaries between systems that were expected to operate in tandem.

Manual reconciliation is not a sustainable solution.  It reflects an absence of reliable, system-driven integration.

What to Do Next

Remediating these issues requires more than point-to-point data transfer.  It involves implementing an integration approach that is structured around accounting logic, not just technical connectivity.

SoundPost is preparing to introduce a system specifically designed to address these challenges in association finance operations.  While full details will be released in the coming weeks, the guiding objective is clear: to enable accurate, complete, and auditable financial data flow between AMS and accounting systems, without manual intervention.

Closing Notes

System misalignment between the AMS and the accounting platform weakens the credibility of financial reporting and impairs the organization’s ability to manage risk, allocate resources, and evaluate performance.  These breakdowns introduce friction that cannot be resolved through process adjustments alone.

Addressing the issue requires structural clarity, not short-term workarounds.  When association finance teams can rely on integrated systems that reflect both operational and financial reality, they are better equipped to support strategic decisions and uphold institutional accountability.

 

Andrew Schwartz Crane, CMA
Post by Andrew Schwartz Crane, CMA
July 16, 2025 10:00:00 AM EDT

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