Upcoming Webinar: The Future of Finance for Associations

Associations manage an increasingly complex mix of revenue streams.  Membership dues, events, education programs, certifications, and product sales often live in separate systems, each with its own data structure and reporting logic.  For many finance teams, this results in a heavy reliance on spreadsheets and manual reconciliation to bridge the gap between commerce platforms and the general ledger.

On January 29, 2026, at 1:00 PM Eastern, The Future of Finance for Associations | Solving the Commerce-to-Accounting Gap will bring together Jeff Horne, Co-Founder and CEO of Wicket, and Andrew Schwartz Crane, CMA, Co-Founder and CEO of SoundPost for a candid discussion on the financial challenges associations face.  Together, they will examine why traditional AMS-centered approaches often fall short when it comes to accounting data and what it takes to build a more connected, reliable financial ecosystem.

Andrew will demonstrate SoundPost Bridge, showing how transaction data from association commerce platforms such as WicketWeb can be reliably transferred from commerce and membership systems into accounting.  The walkthrough will highlight how orders and payments are imported, accounting rules are applied, revenue is recognized appropriately, and summarized, audit-ready entries are posted to the general ledger.  It will also show how this approach improves visibility into accounting data and reporting, with a focus on reducing manual reconciliation and strengthening traceability between systems.

The session will address how associations can streamline accounting data flowing from multiple sources, reduce operational friction, and improve confidence in financial reporting.  Designed for associations at different stages of system change, the discussion will be relevant whether an organization is planning a new AMS, layering in additional commerce or fundraising platforms, or stepping back to reassess how membership, commerce, and accounting systems work together.  Attendees will gain practical insight into creating a more integrated and manageable ecosystem.

Who should attend:
Association executives, Finance Directors, Membership Directors, and digital transformation teams who are focused on improving efficiency, reducing data silos, and supporting a better experience for members and staff.

Date and Time:
January 29, 2026
1:00 PM Eastern Time (US and Canada)

Speakers:
Jeff Horne, Co-Founder and CEO, Wicket
Andrew Schwartz Crane, CMA, Co-Founder and CEO, SoundPost

Registration:
Register for the webinar here:
https://us02web.zoom.us/webinar/register/9517653775554/WN_CLyW1il2Re-w1FQ-H8IDZw